About the show
Empowering admins.
Showcasing the trailblazers of tomorrow.
Our mission is to provide a platform that amplifies the voices and experiences of forward-thinking Salesforce administrators who are trailblazing a new era. Through insightful discussions, impactful stories, and expert interviews, we aim to equip admins with the knowledge, skills, and inspiration needed to navigate emerging technologies, drive innovation, and lead the way in molding the Salesforce ecosystem of tomorrow.
Start here
What do you want to hear about?
Real stories
Honest career journeys from admins who built them, wins and wrong turns included.
Practical skills
Tips and tools for new admins, from AI and Data Cloud to marketing strategy.
Community first
Groups, events and mentors that make the Salesforce ecosystem worth belonging to.
Your host
Jacob Catalano
B2B Marketing Operations | Salesforce Community Voice
Jacob Catalano is a B2B marketing operations and strategy professional and a longtime voice in the Salesforce community. With more than a decade of experience, he's worked across the Salesforce and marketing automation ecosystem, from ABM strategy to campaign attribution, helping teams turn data into growth. He created Admins of Tomorrow to give new admins the real stories and practical skills behind the careers they want.
Outside of tech, Jacob's passion for the arts takes center stage: when he's not speaking at conferences or helping teams grow, you can find him performing in local theatre productions in the DFW area.